In this light, the USPS should consider offering all American residents a service that would route their physical mail to an email account.
As a main business strategy, the postal service should concentrate mainly on its core value: universal mail service. According to Pearse and Johnson (2002): "Delivering high-quality service in an era of stagnant mail volumes will require the Postal Service to recognize that as demand for its services contracts, so, too, should the institution. To do so without sacrificing essential services, however, will require the Postal Service to focus on its core value: the reliable, affordable delivery of the mail to every American home and business."
While the Postal Service in recent years has explored numerous new revenue streams far beyond normal postal services, it makes more sense that the USPS focus instead on products and services related to the delivery of letters, newspapers, magazines, advertising mail, and parcels.
According to Pearse and Johnson (2002), the mission of the Postal Service should be "to provide high-quality, essential postal services to all persons and communities by the most cost-effective and efficient means possible at affordable and, where appropriate,...
It makes cost-effectiveness a key obligation. In addition, it directs that affordable rates do not come at the expense of service, and it opens the door to increased involvement of the private sector in the delivery of U.S. mail.
In a nutshell, the best strategy for the USPS going forward is to embrace a modernized strategy based on proven business strategies, private-sector partnerships and new technologies to cut costs aggressively and improve service (Pearse and Johnson, 2002). The USPS should avoid devoting its time and energy to noncore activities unless it's compensated for them.
From the outmoded nature of the postal network to the increasing diversion of correspondence to electronic alternatives, the USPS faces significant challenges today. However, these challenges can be overcome and the postal service can open its doors to significant new opportunities.
Bibliography
Pearse, Harry. James, Johnson. (2002). Report of the President's Commission on the United States Postal Service. USPS Final Report.
Miller, Paul. (July 16, 2003). Postal Commission Recommends Changes to USPS. PRIMEDIA Business Magazines & Media Inc.
